News & Links

Bullish Behavior. The biggest news to impact our industry once again involves the Austrian-based market leader, as the $2.4 Billion mega-corporation filed yet another lawsuit against Roaring Lion. The lawsuit, filed jointly by Red Bull GmbH (Austria) and Red Bull North America, represents the 22nd filed in the industry by Red Bull in the past year, and is currently under review with the Federal Court of North Carolina. Click here to find out more.

Wing Clippings. RLED, LLC is proud to announce its newest national on-premise account partner, Buffalo Wild Wings® Grill & Bar. The franchise is one of the nation's 10 fastest growing restaurant chains, and operates more than 320 stores in 32 states. Known primarily for its Buffalo, NY-style wings and 12 signature sauces, Buffalo Wild Wings will now be pouring the Lion on the gun while serving up a healthy dose of no-holds-barred fun.

Exclusively Ala Carte. Ala Carte Entertainment, the nation's second-largest independent regional multi-venue chain and owner/operator of some of Chicago's premier nightlife venues, has agreed to extend its relationship with The Lion for the third consecutive year. The extension projects the chain's savings to now exceed more than $1 million in total energy drink savings compared to the cost of pouring 8.3-ounce cans. Local patrons and industry staff win big with the deal too, as the Lion will continue its event marketing sponsorship programs, which has included event series featuring Pedro (from Napoleon Dynamite fame) to Promoters Balls.
Nightclub & Bar Magazine l Buffalo Wild Wings l Ala Carte Entertainment