Leadership Four of the five founders of RLED, LLC introduced and grew the Austrian-based market leader to unparalleled success worldwide and were key to its subsequent introduction and robust distribution in the USA. These entrepreneurs realigned their combined expertise to bring an innovative idea and outstanding value and quality proposition to the U.S. trade and its consumers. Roaring Lion offers on-premise clients easy and efficient handling, no waste, more convenience and significantly elevated profits — all without compromising the authentic ingredient mix, taste and quality defined by the market leader.