History Launched in 2001 with a vision of revolutionizing the delivery of energy drinks in bars, nightclubs and restaurants, Roaring Lion has quickly grown to become the No. 1 BnB energy drink in the industry and the No. 2 national seller of on-premise energy drinks. In terms of volume, RLED sold the equivalent of more than 8.7 million 8.3-ounce cans through on-premise U.S. accounts in 2005. The Lion is now available throughout the United States and overseas, including: The United Kingdom, Austria, Belgium, Slovenia, Poland and UAE.